Strategy & Brand Positioning
Whether you are a start-up, a new emerging organization or the company of any size, we can help you to identify your purpose, goals, understand your customers & consumers, brand voice.
Research & Competitor Analysis
Brand Platform
Customer Segmentation
Brand Associations
Brand Positioning
Consumer Profile & Journey Mapping
Whether you are a start-up, a new emerging organization or the company of any size, we can help you to identify your purpose, goals, understand your customers & consumers, brand voice.
Research & Competitor Analysis
The foundation stone to grow any brand is to know competitors and marketplace in depth. It should be addressed with, result-oriented research tools. We help you to incorporate a whole range of brand measuring metrics tools, disciplines to understand the market & target customers.
Brand Platform
It sets an overall image or perception of your company & brand. The brand platform helps you to identify the core belief, brand promise, brand essence to vision & mission which propel your brand to the heart of customers.
Customer Segmentation
Segmentation helps in driving brand. It’s an idea that states every customer is different, so they should address differently. The customer segmentation model actually helps to implement the effective allocation of marketing resources and the maximization of cross- and up-selling opportunities.
Brand Associations
Anything which is deeply seated in the customer’s mind about a brand is the brand association. Whether it’s visual or verbal, specific colour and any purposefully defined shape to recall about the brand within friction.
Brand Positioning
Brand positioning helps to provide a reason to buy in preference to other brands. By using different tools we help to bring out many aspects of products & services. Our objective is to obtain a distinctive place and value in the target customer’s mind.
Consumer Profile & Journey Mapping
We help you to construct the profiles of your prospects and visually draft touch points to predict need-based gaps, pain points and provide insights that make a stronger brand proposition.