Client
Lakshita Fashion
Deliverables
Brand Positioning
Brand Identity
Brand Stationery
Season Launch Strategy
Instore Communication
Festive Communication

WHAT’S IT ALL ABOUT

Lakshita was established in 2000 and is a leading name in women’s apparel fashion. Started from a single outlet in Sector-18 Noida and today, Lakshita grows to 60+ exclusive store in North India. Ruling women hearts by offering amazing apparel collections & styles.
We were briefed to audit the brand and propose a relevant brand positioning, implement required changes based on a new personality, craft communication in support to familiarize & engage customers with changes.

WHAT’S IT ALL ABOUT

Lakshita was established in 2000 and is a leading name in women’s apparel fashion. Started from a single outlet in Sector-18 Noida and today, Lakshita grows to 60+ exclusive store in North India. Ruling women hearts by offering amazing apparel collections & styles.
We were briefed to audit the brand and propose a relevant brand positioning, implement required changes based on a new personality, craft communication in support to familiarize & engage customers with changes.
Client
Lakshita Fashion
Deliverables
Brand Positioning
Brand Identity
Brand Stationery
Season Launch Strategy
Instore Communication
Festive Communication