Although we all are searching for happiness, at times its hard to define what happiness looks like. An exotic trip? extravagant dinner with family? Buying new accessories? A bigger car?
Happiness is not just a positive state, but rather an overall mood of well-being that involves pleasure, engagement, deep satisfaction and a sense of meaning.
The brand researcher had analyzed the lifestyles of “happy people” and experiment on, how can a brand enhance positive psychology?
Whereby we can contribute to fulfilling four quests;
- Pleasure: By delivering something that feels rewarding immediately and helps customers enjoy the experience.
- Engagement: By acquiring new skills and achieving new goals. The key is to set goals that feels challenging for most but are still attainable.
- Deep Satisfaction: By not just talking about good customer service but make a long-lasting positive impact on your customers' lives.
- Meaning: By creating the brand and its products that help people live more meaningful.