Although we all are searching for happiness, at times its hard to define what happiness looks like. An exotic trip? extravagant dinner with family? Buying new accessories? A bigger car?
Happiness is not just a positive state, but rather an overall mood of well-being that involves pleasure, engagement, deep satisfaction and a sense of meaning.
The brand researcher had analyzed the lifestyles of “happy people” and experiment on, how can a brand enhance positive psychology?
Whereby we can contribute to fulfilling four quests;